Collaboration tools in a creative context have different usage intentions. The software is more tailored to creative-centric workflows, so the functionality is more niche than conventional tools.
Take review and approval
. It’s great to comment on an image and mention others. That’s conventional collaboration.
Creatives and content owners, however, want automated workflows
that can direct their content traffic from assignment to designer and then through departments and teams.
They need to flow new edits right into design software apps like Adobe InDesign or Illustrator without copying and pasting. And be able to continue working on the same design documents at the same time as their co-workers.
This saves a bunch of time and effort getting feedback from collaborators and reproducing new versions of content to reshare for review.
This infographic shows some more typical tools that should be featured in specialist creative collaboration software such as GoProof.
As you can see, the difference is clear and is why creative collaboration software is so important to content production teams.
And it’s fair to say you may need both. GoProof connected to Microsoft Teams
via native apps is a perfect example of an optimum business-wide solution.